A well planned fair presence gives better results and increased return of investment. Here’s a list of tips that can make your planning go smoother.
Stand design
Our highly skilled design team can help you with anything related to this topic. We have solid experience in delivering prize-winning stands over the years.
If you have a ready-made stand or another company designing your stand – that’s all good.
Stand equipment
In My Stand you can manage the description of your company in the exhibitor list.
Make sure the description is short and relevant. Try to stay under 300 characters. 140 characters is perfect.
Source a good logo file for your profile. A hi-res png with transparent background will work best. Choose square image over portrait format.
Good digital presence in My Stand
In My Stand you can manage the description of your company in the exhibitor list.
Make sure the description is short and relevant. Try to stay under 300 characters. 140 characters is perfect.
Source a good logo file for your profile. A hi-res png with transparent background will work best. Choose square image over portrait format.
A well prepared stand team
A successfull stand is also about the people working on it. Make sure your team is well informed and able to give solid value for visitors.
- Use leads as KPI
- Create reason for giving lead-data
- Uniform your personell
- Work out a common sales pitch
Invite your stand personell through My Stand.
Promote your presence
Use your participation for what it’s worth. Create content for use in socials, newsletters and other self-controlled areas.
Plan activities on your stand
Add relevant activities to your stand. Activities can be good ice-breakers and conversation starters when meeting visitors.
Plan your lead follow-up
Create a plan to follow up with your new leads.